Dearest friend,
I know this is tough, realizing your brand identity has the appeal of a lightly sprouting
pantry potato1, and your content has all the impact of a
mattress tag2. But it doesn't have to stay this way.
Let’s build something that captivates: clear storytelling, confident design, and a memorable experience.
What you need, my friend, is change.
with love,
Shea
