Problem:
SightCall's growing teams faced challenges in maintaining brand consistency across external communications due to scattered brand assets and unclear access to guidelines. Small requests for brand assets, logos, and design guidance were overwhelming the creative team, limiting their ability to focus on higher-impact work. Teams also struggled to independently onboard external agencies, often requiring design intervention for brand alignment.

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Solution:
To address these challenges, we developed SightCall Launchpad, a comprehensive internal platform that centralized all brand guidelines, assets, and tools. With an intuitive interface, the Launchpad empowered employees with instant access to everything they needed to uphold SightCall’s brand standards. This self-serve platform allowed teams to manage their brand resources independently and onboard external agencies without requiring constant design oversight, streamlining processes across departments.

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Results:
The launch of SightCall Launchpad transformed how employees engaged with the brand. It led to a significant reduction in small requests for brand assets and design support, freeing the creative team to focus on strategic initiatives. Teams could now independently onboard external agencies with confidence, ensuring brand consistency without direct design involvement. Employee adoption was enthusiastic, and the platform became a key resource for maintaining brand alignment company-wide, improving overall efficiency and collaboration.

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